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Workshop Description

Many German universities are working to recruit international students and retain them in the local labor market through newly established international career services (ICS) or specialized career services for international students.

Many of these ICS struggle with attracting students to events they offer and/or in getting students to attend. If you are an administrator with the goal of helping students achieve academic success at university and integrate into the German labor market, this workshop will help you reach excellent attendance rates and awesome feedback from students.

Online: 2x 2.5 hours via Zoom
In-Person: please inquire


This Workshop Will Cover

  • Foundational concepts of online and offline marketing to international students in Germany

  • Getting access to international students and understanding their needs

  • Designing and developing an events schedule that continuously attracts students

  • How to speak to international students and their concerns

  • Positioning yourself as an expert in providing information and training

  • Content marketing and design

  • Choosing and mastering distribution channels

  • Methods of deterrence and attraction for attendance

  • Workflow for student workers

Throughout the workshop we will have interactive parts for
examining good practice examples
and troubleshooting your university’s specific scenario.


What’s Included

A password-protected course homepage

Pre-workshop survey that allows me to craft the workshop specific to each particular group

Blended learning: pre-workshop videos and/or to-dos

Take-home materials and additional resources (see below)

Direct contact form for you to ask questions

Beautiful, modern presentation slides

Always up-to-date and refreshed to fit each group

Mentioned resources will be added to the workshop website for easy access

Student take-home materials

Target Audience–Event Design Alignment Handout

International Career Service Development & Marketing Roadmap

Must-Read Resources for ICS Professionals about
International Students’ Career Transitions in Germany

Individual Institutional Analysis

Examples of your university’s current efforts must be provided ahead of time
and then will be worked through during the workshop

 What You Will Accomplish


Participants will walk away from this workshop knowing how to identify and target their ideal international student audience, develop a marketing strategy that succeeds, and implement a service development plan to ensure continued success and great feedback from students. This workshop helps participants save time and resources by narrowing in on what works for your specific student population and campus culture.  


 Who This Workshop Is For

This workshop is for international offices, career services, and other student support departments who need assistance in getting international students motivated to attend (and actually show up) for events. The development of this course stemmed from a need expressed by (international) career services offices struggling to develop events that students attended and enjoyed.


Who This Workshop Was Built By


Your Trainer

Hallo! I’m Jessica, a Germany-obsessed
career coach, trainer, & international educator.

You can learn more about me on my LinkedIn and Xing profiles, read my career story, or check out testimonials from students.

Here are the top four foundational components making up the design and content of this workshop. It is an accumulation of and backed by:

  1. International Career Service
    Insider View

My experience founding and managing an International Career Service that had continuously high attendance rates and satisfaction scores throughout my tenure is tied into this training.


3. Academic & Non-Academic Research

I use academic and practical research, along with good practice examples from practitioners (e.g. educational marketing; online content marketing) to inform the practices I recommend.

2. Study on International Student Career Services in Germany

I conduct graduate research into Germany’s internationalized career services, through which I have reviewed and surveyed the international career service provision of 400+ universities.


4. International Student &
Job Seeker Experience in Germany

I have been an international student at two universities in Germany as well as an international (Germany) job seeker.

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Group Booking

This workshop can be booked by individual universities, but also by groups of universities from a certain region (or otherwise). Please inquire about special rates for a group booking.

Ready to book or learn more?